Knownstone
For software companies

Get AI to recommend your software

When someone asks ChatGPT or Google’s AI for the best software in your category, we find out if you’re on the list and who’s named instead. Then we make the fixes for you. You run your product. We handle the AI part.

  • Plans from $450
  • “Best X”, “X vs Y” and “alternatives” questions
  • We make the changes for you

How software buyers use AI to pick a tool

Software buyers increasingly start with a question instead of a search: “What’s the best CRM for a 10-person sales team?” The answer is a shortlist of three to six products with a reason for each. If you’re missing, or described with an old pricing model or the wrong category, that buyer may never reach your site. Our article on getting recommended by ChatGPT explains how those lists are built.

Questions we check for software companies

Kind of questionExample
Best for“Best [category] software for [team size / industry]”
Head-to-head“[You] vs [competitor]: which is better for [use case]?”
Alternatives“[Competitor] alternatives for [audience]”
Pricing“How much does [category] software cost?” · “Cheapest [category] with [feature]”
Fit and integrations“Does [you] integrate with [tool]?” · “Is [you] good for [use case]?”

We write these with you, tuned to your category and the customers you actually want.

Where AI gets its software answers

Vendor websites, software review platforms such as G2 and Capterra, comparison and “best tools” articles, Reddit threads and YouTube reviews all show up as cited sources in software answers. The mix differs by category and engine, so we list the exact sites AI links to for your questions, and we work on each one for you.

Sample result: a software company, anonymized

Our published sample report is a software example: a well-known sales CRM (not a client).

Share of AI answers naming each brandSample data
Competitor A
100%
Sample brand
92%
Competitor B
65%
Competitor C
42%
Competitor D
31%
Sites AI linked to mostSample data
  • Competitor A's own sitecited in 12 of 26
  • Video platform (YouTube)cited in 9 of 26
  • Sample brand's own sitecited in 8 of 26
  • Discussion forum (Reddit)cited in 8 of 26
  • Competitor B's own sitecited in 7 of 26

Sample data: our anonymized sample audit of a well-known sales CRM (not a client), November 2026, 26 answers across 5 engines. Results vary from run to run.

What we do for software companies

Comparison pages

We write and publish fair “you vs competitor” and “alternatives” pages for you.

Behind-the-scenes labels

We add the labels that tell AI what your product is, what it costs and who makes it, on your site, for you.

Clear prices and “best for”

We rewrite your plans, prices and who you’re for in plain sentences AI can quote.

The same facts everywhere

We update your description and category on your site, review profiles, LinkedIn and directories.

Outside sites AI trusts

We work on the review sites and lists AI links to for your questions.

Ongoing care

We keep checking, keep making fixes as things change, and send a plain-English monthly update.

See examples of the changes we make (for a fictional company).

Pricing

Standard

from $750

For a growing business. A deeper check, more fixes across your site and the outside sites AI trusts, and ongoing done-for-you care.

  • AI Visibility Audit: $750 one-time
  • Implementation Pack: $1,500, or $1,950 with the audit
  • Ongoing care: $290 or $590/month
See what’s included

Enterprise

from $2,500

For multiple locations, brands or product lines. The same done-for-you work, at a bigger scale.

  • Audit from $2,500
  • Done-for-you fixes from $4,500
  • Ongoing care from $1,250/month
Book a call

Every plan is tailored to your business once we get to know you and your customers, so you get the work that matters most for you.

Billed by invoice, payable by bank wire or ACH. No online checkout. Full services and pricing.

Questions from software companies

Do review sites like G2 and Capterra matter for AI answers?

Often, yes: review platforms and comparison articles show up as cited sources for many software questions. Which ones matter in your category is something to measure, not assume; our check lists the sites AI actually links to for your questions.

Should we publish “[competitor] alternatives” and “vs” pages?

Usually. Buyers ask those questions, and engines need a page that answers them. Keep them fair and specific; thin or misleading comparison pages rarely get cited and can hurt trust.

We’re product-led with a free plan. Is this still relevant?

Yes. Self-serve buyers often ask AI for the “best free” or “cheapest” option in a category. Clear pricing and plan facts help engines describe you accurately.

Can you guarantee we’ll appear in “best [category] software” answers?

No. We check where you stand, fix what we can for you, and keep watch.

Knownstone

See if AI names you in your category.

Book a quick phone call. We’ll find the plan that fits.